Auburn’s US Cellular/T-Mobile storefront at 1015 Central Avenue has closed, effective immediately, according to a text message sent to customers Thursday, May 14.
A sign posted on the door confirms the closure and includes a QR code directing customers to a store locator on the company’s website.
Sources say the company is shifting customer service to an app-based, online-only model, with digital assistance becoming the primary support channel going forward. Some corporate stores will remain open. According to T-Mobile’s website, the nearest corporate stores are in Lincoln and Omaha.
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